Bhāgavata Purāṇa 12.3.52 says as follows:
कृते यद् ध्यायतो विष्णुं त्रेतायां यजतो मखैः ।
द्वापरे परिचर्यायां कलौ तद् हरिकीर्तनात् ॥ ५२ ॥
kṛte yad dhyāyato viṣṇuṃ tretāyāṃ yajato makhaiḥ |
dvāpare paricaryāyāṃ kalau tad harikīrtanāt || 52 ||
What one achieves by meditating upon Viṣṇu in the Kṛta age, by performance of sacrifices in the Tretā age, by worship and service of the Viṣṇu in the Dvāpara Age, a person attains that in the Kali age by chanting the name of Hari.
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Though Bhāgavata Purāṇa 12.3.52 mentions about chanting the name of Hari, this is applicable to other Devi/Devata as well.
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However, if mere chanting of Devi/Devata’s name is sufficient to get liberation, then why do so many Temples/Churches/Mosques are witnessing so many financial frauds?
Hence, mere chanting of Divinity’s name is not sufficient, unless one’s mind is purified.
In order to get one’s mind purified, one should follow certain self-imposed regulations.
1. ऋतस्य पन्थाम् - ṛtasya panthām - The path of truth
In spiritual domain, abiding by the TRUTH - by thoughts, speech and action - is sine qua non. This will purify one internally (thoughts), one’s speech and finally one’s action.
2. अस्तेय -asteya
Theft/deceits is called स्तेय - steya. The status of being non-committing of any theft or misdeed is called अस्तेय -asteya.
The spiritual practitioner is expected to follow the path of अस्तेय -asteya.
3. aparigraha (अपरिग्रह) - non-possessiveness, non-greed, and non-attachment
Parigraha (परिग्रह) refers to possession, hoarding, attachment to material possessions, or grasping, stemming from the roots pari ("all sides") and graha ("to seize/grab"). It signifies the desire for and attachment to wealth, status, or items beyond one's needs , often causing spiritual, mental, or moral bondage.
aparigraha (अपरिग्रह) means non-possessiveness, non-greed, and non-attachment, taking only what is necessary , freeing oneself from material dependency, and letting go of hoarding—both physically and emotionally—to achieve inner peace and spiritual growth.
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If one follows the above mentioned 3 self-imposed regulations, one’s mind will get purified. Added to this purification, if one chants the name of any Divinity, one will progress in spiritual path towards liberation.